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  • Writer's picturePam

Meet XM Launch 2023





You know it’s going to be special when the event venue is the Aga Khan Museum. If you’ve ever had the privilege to visit, you would know that it is a stunning space in Toronto that exemplifies luxury and class. Before I found out who the client was, I may or may not have speculated that the it was an Arabian Prince (since the gift for attendees included 12 years Aged Dalmore Whisky bottles that I would be Hand Engraving on). While it wasn’t quite a prince, it turned out to be Automobile Royalty BMW launching their most powerful product yet - luxury hybrid car BMW XM in Toronto.


Special guests had the opportunity to see and touch the car before its arrival in the public market. Guests enjoyed a five-course meal created by renowned chef Mark McEwan accompanied with a live pianist, who only paused in between each course to allow for Chef McEwan to explain the components of his masterpiece.

Each attendee received a swag bag that included a bottle of 12 years Aged Dalmore Whisky personalized with hand engraving with their words of choice. Many chose to have their names engraved, as well as special dates and words of affirmation, where others took the opportunity to customize it as a gift for someone else.


January set the bar pretty high for 2023 in terms of events so I’m looking forward to see what’s in store for the rest of the year. If you are looking for ways to elevate client experience for your customers, do not hesitate to reach out to me hello@mulberrytreeletters.com


Event Engraving for BMW Toronto

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